WHAT WE DID
Reposition the Vision and Brand
We worked with U-Ming’s President and the executives across the globe to understand where the business is going, realizing the potential to make their digitalized IOT solution into a business and how to reposition the brand for a brighter future.
Elevate Brand Communication
We interviewed the users of the brand material to understand their pain points. We addressed issues by improving the visual elements and clarifying the application of the material. We also came up with a new brand story which helps unite the internal staff and provides better external communication.
Enhance the Web Experience
We guided the client journey and rebuilt the web experience to be responsive, engaging, and easy to navigate – letting clients get the info/ contacts they want with minimal effort. The CSR website helps people digest vast amounts of data with easily understood infographics and animation.