PICTURE THIS
Dad
Weekends are more special when shopping can be family time.
Bob needs groceries. His kids are busy on their screens, and a ten-minute drive seems like too much. He’s about to do his shopping online– then AMART appears in his social media feed. “block-building workshop starting! Kids club members welcome!” Bob decides to have a family outing instead; they head to AMART.
WHAT WE DID
We made it attractive
A place where you actually want to spend some time.
We Applied A Personal Touch
Knowledge of our customers informed our marketing approach, and we embraced social media to keep AMART connected.
We Made It Convenient
Customer-driven purchasing and better delivery methods mark our omnichannel philosophy.
We Cared
The environment and our community shaped our choices, so shopping at AMART could be a socially responsible act.
We Changed Hypermarket To Hyper-Mall
We prototyped a point of sale configuration that opens up new possibilities for shoppers.
THE IMPACT
More attention
Over 210,000 visits in the first month.
Youth interest
Compared with other AMART stores, 15% more customers age 35 or younger.
Loyalty
Recruited over a thousand members for the parent-child club.
High satisfaction
Received 90% on customer satisfaction surveys
