PICTURE THIS
Mom
FEDS feels like family!
They know me – my daughter even better!
They know me – my daughter even better!
As she walks into the store, Mrs. Wang gets a message on her phone: “your Chanel lipstick has arrived”, ”Peppa Pig toys 15% off”, ”your reserved 2pm Peppa Pig event will be hosted on 5F.” FEDS App is tailored to her needs.
WHAT WE DID
We Rallied A Team
Experts of diverse disciplines, teaching and learning from each other to find the best possible solutions.
We Developed An Inspirational Space Through Brand Partnerships
With Apple, we created a fountain plaza that infuses tranquility into the busy Xinyi atmosphere.
We Built A Culture That Exploits Trial And Error
Learn fast, fail fast, adapt fast.
We Overhauled Point Of Sale
Supplementing a 20-year legacy with smart, data-driven marketing.
We Enabled Data Analysis
We teamed with HappyGo (membership program) and Far East Tone (telecom) to provide advanced data analytics. This new, cloud-based Customer Relationship Management system brings you a tailor made shopping experience.
THE IMPACT
High Revenue
FEDS Xinyi A13 is the 2nd top selling store of the 5 nearby department stores.
More Attention
Millions of visitors in opening month.
Cost Savings
NT$ 50 million saved because of synergy among Far Eastern Group companies.
Better Customers
Precision marketing and customized recommendations were embraced. Frequency of data collection was increased from every 7 days to every 5 minutes. Classification of merchandise expanded from 13 to 120 categories. Smart POS makes for smarter shopping.
