THE CHALLENGE
A New Shopping Experience
Xinyi is a very competitive area for department stores. A new Far Eastern Department Store (FEDS) would have to be unique in this crowded shopping district. But it would also have to compete with online stores – 46% of Taiwanese consumers made online purchases in 2020 (Kepios Ptd. Ltd). The new FEDS would have to be relevant and revolutionary.

PICTURE THIS


Mom


FEDS feels like family!
They know me – my daughter even better!

As she walks into the store, Mrs. Wang gets a message on her phone: “your Chanel lipstick has arrived”, ”Peppa Pig toys 15% off”, ”your reserved 2pm Peppa Pig event will be hosted on 5F.” FEDS App is tailored to her needs.

WHAT WE DID

We Rallied A Team

Experts of diverse disciplines, teaching and learning from each other to find the best possible solutions.

We Developed An Inspirational Space Through Brand Partnerships

With Apple, we created a fountain plaza that infuses tranquility into the busy Xinyi atmosphere.

We Built A Culture That Exploits Trial And Error

Learn fast, fail fast, adapt fast.

We Overhauled Point Of Sale

Supplementing a 20-year legacy with smart, data-driven marketing.

We Enabled Data Analysis

We teamed with HappyGo (membership program) and Far East Tone (telecom) to provide advanced data analytics. This new, cloud-based Customer Relationship Management system brings you a tailor made shopping experience.

THE IMPACT

High Revenue

FEDS Xinyi A13 is the 2nd top selling store of the 5 nearby department stores.

More Attention

Millions of visitors in opening month.

Cost Savings

NT$ 50 million saved because of synergy among Far Eastern Group companies.

Better Customers

Precision marketing and customized recommendations were embraced. Frequency of data collection was increased from every 7 days to every 5 minutes. Classification of merchandise expanded from 13 to 120 categories. Smart POS makes for smarter shopping.

VIEW MORE


How can we help you?

Get in touch with us at our Taipei Office