ABOUT US
Our Pursuit of Design Innovation

Design Innovation lives in the intersections of Human, Business, and Technology. It unites the insights of various fields, explores new opportunities, and inspires cutting-edge solutions.

OUR PROCESS

These tools and design methods can be applied to all industries.

Understand

Dig into a problem, build relationships, uncover insights from multiple perspectives.

In the case of FEDS Xinyi A13 for example, DRIVE conducted user research to understand the needs of Xinyi shoppers.

Ideate

Connect the dots, discover opportunities, generate innovative concepts to advance your business.

For our FET Friday Video project, we put ourselves in the minds of consumers to ideate a unique streaming experience.

Prototype

Make concepts real, test with users, assess market potential and technological feasibility.

We designed and prototyped the FENC Dynafeed sports wear system to aid the training of Olympic athletes.

Implement

Develop a blueprint, communicate strategies, define business and operating models.

For Uming Marine, our process allowed us to implement a new, client-focused web experience.

OUR VALUES

  • Replacing the pain of change with the pleasure of innovation.
  • Aligning teams to focus on a real problem.
  • Looking for solutions ahead of fear.
  • Doing the right thing despite obstacles.
  • Killing complacency.

DRIVE SPIRIT

Design

We see good Design as the intersection of form and function which creates value for your future.

Research

We use Research to gain empathy and develop insight that can transform your business.

Innovation

We believe Innovation is critical for sustainability.

Vision

We develop Visions that navigate you to the destination.

Engine

We ignite the Engine that realizes your dreams.


How can we help you?

Get in touch with us at our Taipei Office